From A to Z.
Bubel Barcelona is an adventure that, like all good things, came about by accident. It is the result of technical ingenuity, and a creative passion; it began representing the evolution of the conventional towel and now it’s a solid brand with more than five different products in its collection and just keeps growing.
It’s a local eco-friendly brand: 100% made in Barcelona, avoiding solvents that damage our environment, following OEKO_TEX Standard 100 regulation and 80% of the packaging is made out of recycled materials.
Bubel Barcelona is with no doubt my most complete project to date. I grew up personally and professionally alongside this brand, and that’s why it has a special meaning for me. I’ve been much more than a “graphic designer” in Bubel’s history. I’ve been developing a long range of roles since the beginning. As an art director I’ve been managing a small team of designers, developing and creating ideas and concepts, commissioning photographers, illustrators and video assignments for collaborations; liaising with print companies and other suppliers to secure the best prices; managing photo shoots; designing digital and traditional advertising…
I provide more than graphic support, accurate and high-quality design work across all media, I’m a creative thinker solving problems to cover all needs at all times. Always looking for the best option to keep the mission of the brand alive, minimising environmental impact with every decision in my hand.