Kawasaki Racing Team

WorldSBK Champion 2015-2018

4 in a row.

 

Five times World champions and four in a row, Kawasaki Racing Team is now on the top of the list. I was working for them for more than 6 years. Working on the team’s image, adapting graphics to suit each sponsor and designing the bikes for the main sponsors. Besides the ongoing work, we developed a variety of graphics for KRT to appear in advertisements, on promotional posters, t shirts, event invites and banners.

 

The big project was always the launch of team. Every year we did our best to take the challenge and improve over the previous year. 2014. (Mies Van der Rohe) We placed the bike slightly over the water surface, seeming to float. It caused a great impression by itself. When the heartbeats started, the bike became alive and got the full attention of the crowd. Through an impressive mapping over the bike, we showed Kawasaki’s whole history through the motorcycle’s world. 2015. (Mercat de les flors) 2016. (Esfèric de Barcelona) Get Closer. 2017. (Cinema Comèdia) KRT Reboot.

Client

Kawasaki Racing Team

Agency

SDD Brandcare / Freelance

Year

2013 – 2018

Role

Art Director & Graphic Designer

Related Links

2014 Launch | mapping

2015  Launch

2017 KRT Reboot

2017 Launch

 

Launch team 2014-2017

2018 Official clothing collection

 

Official equipment that the team will wear throughout the 2019 season and that will be on sale worldwide for all the fans. The design was reproduced on t-shirts, hoodies, sleeves, jackets, beanies, caps and other accessories.

Seasonal posters

 

Exclusive design for each year for each pilot that will travel around the world for all fans. More than 10,000 annual copies.

Graphic design elements

 

Design for the WorldChampion and the manufacturer, visual support for social media, presentations, calendars and a whole lot more.

Motion Graphics

 

Talking technical and Inside the box are a collection of twelve videos per subject. Each race at the Superbikes World Championship was introduced by one of these technical videos. I worked in collaboration with the team’s camera man Gary Price, creating motion graphics based on his shots.