Kawasaki

Motors Europe

The team of champions.

 

Kawasaki Racing Team brings me the opportunity to go one step further and work directly with Kawasaki Motors Europe. I’ve been working on the WorldSBK Championship campaign for two years. Providing the main design of the campaign and adapting to different medias.

After my first interaction with Kawasaki Europe I got the opportunity to work with Kawasaki UK, Kawasaki USA and Kawasaki BNL in different projects such as graphics for EICMA (the massive event in Milan introducing the greatest number of novelties in the motorcycle world), graphic support for MXON event at social media or advertising for MCN magazine.

Client

Kawasaki Motors Europe

Agency

Freelance

Year

2017 – 2019

Role

Graphic Designer

2017 WorldSBK Championship

 

After three years winning the WorldSBK Championship I created the concept R3peat to emphasise the three winnings in a row. The design was reproduced on posters, social media, banners, ads for digital and printed magazines, screen events, email footers…

2018 WorldSBK Championship

 

KRT created the concept for the year: 4 of a kind. Playing with the poker world and the symbolism goes with it showing 4 cards per year. I did a reinterpretation, a little more subtle. For the posters of this year I would show 4 JR (one for every championship) and as a difference from the last creation, I was looking for a brighter version, highlighting the green. We developed all the package for the celebration.

This video was created working side by side with the brilliant film maker, Ben Smith.

Advertisement

Social media