A typographic game.
This is a brand identity project for Núria Torres, a psychologist who specialises in re-educative pedagogical psychology.
Studying, concentration and Attention-deficit disorder were the problems I chose to focus on for the posters – communicating through graphics something about how educative psychotherapy functions.
The designs played around with words and concepts, forcing the viewer into a situation similar to that of the children who live with these learning difficulties. Business cards and posters were distributed in different schools.
*Dèficit d’atenció. ‘Attention deficit disorder’.