The sport of Sundays.
The Spartans is a local team born from the couch at home. It’s a team of men in their forties and fifties that decided end the sedentary life and start a more active and healthy life. They started going out on Sundays and now they actively participate in local races.
The logo was created based on the Spartan battle shield. I blended an image of the shield with that of a bike wheel. The result was a powerful symbol, simple and direct.
Because style is not only for amateur athletes I designed the entire sports kit avoiding a colourful uniform, fleeing the busy designs of standard publicity outfits. I was looking for something elegant and clean. Wherever they ride, they don’t go unnoticed.